Sender IDs overview

A Sender ID is the name your recipients see as the sender of your messages, for example “MYBRAND”. Using a recognizable Sender ID builds trust and improves delivery.

How Sender IDs work

• Each Sender ID must be approved before you can send messages with it.
• You can apply for one Sender ID per brand or use case.
• Test contacts let you verify delivery before sending to everyone.

What you can do

• Apply for a Sender ID
• Add test contacts to check delivery
• Choose a Sender ID when you create a campaign

What’s next?

• Apply for your first Sender ID
• Send your first campaign