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Reports

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After sending a campaign, Reports shows you what happened: how many messages were delivered, failed and more.

Open Campaigns → Sent Messages (and API Messages for messages sent by applications):

  • Delivered: messages that reached the recipient.
  • Failed: messages that could not be delivered, with a reason.
  • Pending: messages still in progress.
  • A high delivery rate means your list and Sender ID are healthy.
  • Look at failures to spot invalid numbers or blocklisted recipients.
  • Use Suppressions to stop messaging people who opted out.